There's a couple of things that I'm a real sucker for; moody, melancholic guitar (a particular favorite example is I'm In Love With A German Film Star by The Passions) and also a female vocal used as relief against a track with a predominantly male vocal. Apparitions contains both of these elements and so plays somewhat to my weaknesses. Add to that a really ominous atmosphere created by some clever production and this song really was a shoe in.
Overall The Raveonettes have produced what I would call an experience track with Apparitions, it's not about just listening, it's about being absorbed into a feeling. Really clever stuff.