Monday, 21 February 2011

Alessi's Ark – Wire release date 21/2/2011

With its easy rhythm and overall sound there is definitely a Jack Johnson feel to Wire. A lovely gentle summery tune, a bit of a pity it's a February release.

The song ends abruptly, as if Alessi's told us all what she has to say so there's not much point carrying on, which is quite refreshing.

Unfortunately the tune only really hooks you on the second or third listen, which is a shame as it probably won't get enough exposure to puncture the common consciousness. It really need to be featured in a Panasonic ad with lots of colourful balloons.

Given her distinctive voice and style it would be great to see Alessi get some mainstream exposure. If you know any ad creatives be sure to let them know.

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